Branding You Inc

Just like big corporations, all entrepreneurs need to have a unique brand identity. Everything that you say and do is representative of your brand, from your photo to your articles or blog posts. Your branding will enable you to fit in with the crowd or stand out as unique and different.  So what does your brand say about you right now?

In the new economy consumers are turning to the internet to look for solutions to their problems and they are looking for a leader to follow. If you can offer your support and services as opposed to pushing products onto them you are much more likely to gain trust. This is one of the principles of attraction marketing, talking about what value you can offer to your customer as opposed to your product features. The bottom line is that people want to know that you are real and are going to be able to solve their problem.

So what is so unique about you or me in a crowded market place? Well it is tough to stand out right now with everyone looking to be the best or offering similar products to you. But remember there is only one of you so use that to your advantage. Everyone has their own personal stories, how they have grown up and what has made them who they are today. Everyone loves a good story so have a think about what you have done that people might want to hear about. You might be surprised how many people can actually relate to you. For all the trials and tribulations that you may have been through, there are probably many who can relate. This way you can build a connection with people and they will start to trust you and respect you.

Building a strong brand takes time but you can start to build your own brand by remaining consistent and authentic at all times. Think about offering something of value in all your work, this way people can start to see you as the expert that you are. And as you become more aware of your brand, you can start to personalize your sites to stand out from the crowd.

All the best,

David